In collaboration with urban lifestyle powerhouse Def Jam Interactive, EA Chicago—the team behind the critically acclaimed EA SPORTS Fight Night series—is integrating hip hop culture and gaming like never before. With the hottest music seamlessly infused into the world around you, the game's environments pulsate, crumble, and explode to life with every bone-jarring beat. Time your attacks to the driving bass and use falling debris and exposed environmental hazards to pound your rivals. Featuring an all-new single-player story, the game takes you deep into the life of a high-rolling hip hop mogul to build a record label, discover new superstars, and become a hip hop ICON.

• Musically Charged Combat—Beats trigger interactive hazards around you as your environment comes alive and reacts to the music. From exploding gas pumps to spinning helicopter propellers, taking advantage of your surroundings is just as important as your toe-to-toe fighting skills. Become one with the beats to rule the streets.
• DJ Controls—Use the analog sticks like turntables to add beats, switch songs, and make music your weapon. Throw down blistering attacks and brutal combos with the next-gestural street fighting system.
• Fight to Your Own Beat—Battle to your own music or against the music of a friend. Upload any song to create an endless soundtrack that animates the environment and drives the core fighting mechanics. Prove once and for all who's music's king in the first authentic video rap battle.
• Become a Hip Hop Icon—From the writers of 24 and Training Day, build an empire and live the life of a music mogul by signing artists, managing their careers, and releasing their hit songs. Do whatever it takes to become an ICON in the world of hip hop. But beware—you never know who is watching you.
• Hip Hop's Best—Fight with or against the biggest stars in hip hop. Artists like Ludacris, T.I., Paul Wall, The Game, Big Boi, and more are all instrumental in your building a record label and becoming a hip hop ICON.